top of page
Zoom Pen
Ball Point Pen
Zoom Pen
0.5 Cent Ball Point Pen
Product Domain : Stationary, Writing Instruments
Client : Kores India Pvt. Ltd.
Market : International
Design Brief : Industrial Design for an intuitive, smart & easy to grip ball point pen
Design Services : Design Research, Industrial Design & CMF
​
Design Benefits:
-
New design language aligns with client's new Brand
-
Sleek and Clean contemporary aesthetics inspired from speed boats, that stands out in the cluttered market
-
Improved usability with good grip, click-fit soft touch cap
​
Business Impact :
Design helped client to enter & create distinct identity & positioning in very cluttered market of 0.5cent ballpoint pen.
Product Status :
Launched in October, 2019
Zoom is inspired by the form of speed boat. It's contemporary and sleek aesthetics with dynamic form make it stand apart from like of bics.
For improved ergonomics, the holdng grip area, barrel has form transition from mutlifaceted grip to sublte delta, giving smooth & stress free writing, making it ideal for long writing sessions.
​
Zooms cap has precise Clik fit feature, giving as assuring and addictive closure each time.
Cap has blunt flat top for easier push for pinch free closure.
bottom of page