RIPPLE
Rethinking experience of Coffee
Nespresso Pixie
When one of our eurepean key partners approached us with possible ID and engineering for Nespresso, our team, obviously bunch of exotic coffee lovers, explored the Nespresso PIXIE design and took the oppourtunity to challenge ourselves to conceptualize future of single serve coffee dispenses.
Future concept/next generation Nespresso Pixie coffee dispensers which encapsulates Nespresso Brand experience and connects with youth.
Nespresso Experience
Nestlé Nespresso is pioneer and market leader in highest-quality premium portioned coffee. It introduces consumers to the world’s finest Grand Cru coffees to be enjoyed in the comfort of homes and savored outside at gourmet restaurants, luxury hotels and offices.
Unique Trilogy :
Unmatched coffee experience
Smart and stylish coffee machines
Personalised customer service, through unique Club experience
Together, these three elements deliver moments of
Pure indulgence - the Nespresso Ultimate Coffee Experience
User Persona
:: Bon Viveur
Young entrepreneurs between the ages of 25-35, who want to buy “their future”, & not their father’s watch. With intense love for style & good living, the nespresso drinker can be defined as a city dweller with discerning tastes in food, some may say a ‘bon vivant’ or Bon Viveur .
RIPPLE
Rethinking experience of Coffee
CONCEPT :: RIPPLE
Iconic, Exquisite, Cool, Smooth
Ripple as the name says is symbol of energy which is synonymous to youth. Inspired from ripples created by the last drop of coffee in Crème, Ripple has iconic form which is unique, fun and bold. Dash of colors adds to vibrancy and appeal.
It keeps the small footprint in perfectly organized kitchen or living room. Equipped with Ai, Ripple can interact with you seamlessly. It notes your daily coffee routines, waits for you to come back home/office, remembers number of coffee pods consumed, number of your favorite Nespresso shots it can make and much more.
Smarter than before, with intuitive OLED display, it ships with Nespresso Apps which keeps you connected to exclusive Nespresso club.
Mockup Making
