Kores Zoom Ball Point Pen

Product Domain

Stationary, Writing Instruments


  • Entry Level Ball Point Pen
  • Zoom

Design Brief

Industrial Design for an intuitive, smart & easy to grip ball point pen for India market


Mainly International

Design Services

  • Design Research
  • Industrial Design & CMF

Design Benefits

Business Impact

Design helped client to enter & create distinct identity & positioning in very cluttered market of 0.5cent ballpoint pen.

Product Status

Launched in October, 2019